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Hi I'm Paola Serna
Product designer

I have more than 8 years of experience working on creating memorable digital experiences that combine research, strategy, and visual best practices to create powerful, efficient, and scalable solutions.

star+

Game predictor | ESPN Star+

ecommerceintegration

E-commerce Integration in Sportsbook

CustomerBettingExperience

Customer Betting Dashboard

Frame 907

Insights | Reporting tool

NFL-Full-betting-Experience

NFL Full betting experience

pacing

Campaign management

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WORK EXPERIENCE

  • UX/UI Designer Sr. / Product Designer  (Dec. 2022 - Current)
    Newton Vision Corp.
  • UX/UI Designer Sr.  (Feb. 2021 - Dec. 2022) Genius Sports
  • Graphic Designer  (Jul. 2020 - Dic. 2020)
    Transformación digital para todos MinTIC
  • Head of UX (Jun. 2019 - Jul.2020)
    Celerik
  • Web designer (Jun. 2016 - Jun 2019)
    Paradigma Solutions
  • Web and graphic designer (Aug 2015 - Jun 2016)
    Simbolo interactivo

EDUCATION

  • Service Design: How to design integrated service experiences Interaction Design Foundation (In progress)
  • Design for the 21st Century with Don Norman (May 2024) Interaction Design Foundation
  • Conducting Usability Testing  (Oct 2022)
    Interaction Design Foundation
  • Leader in communication for public digital transformation(2020) MinTIC
  • Advanced english (2018)
    Stafford House Toronto
  • Bacherlor in Visual Design  (2010- 2015)
    Universidad de Caldas

SKILLS

Figma
Sketch
Adobe XD
Illustrator
Photoshop
Invision
HTML5
CSS / Sass
Linkedin
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